Job Details

Senior Manager, Marketing Analytics

Location: BANGALORE, KARNATAKA

Date Opened: 08/26/2019

Job Type:

Job Number: 190005YY

Job Description

Who We Are:

HBC is a diversified global retailer focused on driving the performance of high quality stores and their all-channel offerings, growing through acquisitions, and unlocking the value of real estate holdings. Founded in 1670, HBC is the oldest company in North America. HBC's portfolio today includes formats ranging from luxury to premium department stores to off price fashion shopping destinations, with more than 480 stores and over 40,000 employees around the world.

 

HBC's leading banners across North America and Europe include Hudson's Bay, Lord + Taylor, Saks Fifth Avenue, Saks OFF 5TH.

 

HBC has significant investments in real estate joint ventures. It has partnered with Simon Property Group Inc. in the HBS Global Properties Joint Venture, which owns properties in the United States and Germany. In Canada, it has partnered with RioCan Real Estate Investment Trust in the RioCan-HBC Joint Venture.

 

The HBC India corporate teams focus on Finance & Accounting, Technology, Merchandising, and Shared Service operations.  HBC's entrance into this market has expanded the company's global footprint and further established HBC as a truly global retailer.

 

The teams in the India office play an integral role in supporting HBC's strategic plan. Bengaluru's workforce has deep experience in a variety of areas, including finance and accounting, technology, as well as other shared services and will support HBC's operations on an ongoing basis.  

 

You can learn more and view available positions in Bengaluru, by visiting http://www.hbcindiacareers.com/.

 

What This Position Is All About:

This individual is responsible for leading the Reporting and Analytics practice at HBC India. The role will directly serve HBC Marketing/Media leads through executive reporting, insight generation and adhoc analyses to solve business questions. The role will report directly to Sr. Manager / DVP ? Analytics in New York and directly communicate with senior leaders in the Business Units. This manager role is key in grooming the HBC India Analytics team and will serve as a key liaison between the North American Analytics and India Analytics teams. Support areas will span Executive Reporting, Customer KPI Dashboard, International Sales Analyses, Segmentation and CRM, Analytics Production Support and more.

 

The Senior Manager will focus on providing best in-class support to Analytics teams by managing priorities through effective communication and business benefit estimation. The team will also need to be familiar with Adobe Analytics and our website data implementation to effectively leverage all critical data sources available for analyses.

 

In this role, the Senior Manager will be responsible for idea generation, roadmap management and driving cross-BU efficiencies. In this role, the Senior Manager will play a key role in building out the Tech- Analytics roadmap as it relates to Data Engineering pipelines, new data exploration needed and operationalizing customer facing marketing programs and creating longitudinal behavior data stores for customers. He/she will act as the analytic expert behind HBC?s Omni channel data architecture.

 
Who You Are:
  • A bachelor?s degree, preferably in Business, Marketing or a quantitative field like Economics, Mathematics or Statistics.

  • 3-5 years? experience in marketing analytics, data mining, data science, database marketing.

  • 2+ years managing people ? both individual contributors and teams / projects.

  • Strong technical proficiency with Tableau, MicroStrategy or other business intelligence tools.

  • Hands on experience with command-line statistical analysis software (e.g. SAS or R) or with a high-level programming language (e.g. Python, VB, etc..) and familiarity with Hive/Hadoop environments for data and proven ability to drive efficiencies through automation

  • Knowledge of web analytics packages (e.g. Omniture, Coremetrics or Google Analytics)

  • Working experience with Unica Campaign or other campaign management tools an asset.

  • Comfort moving between strategic business objectives and consumer-centric data needs and solutioning them

  • with IT Needs to be able to think like a marketer / vendor while suctioning data layer to enable a variety of personalization use cases / marketing strategies

 
You also have:
  • Leads multiple functions within purview of Reporting and Analytics including but not limited to Executive Reporting, Web Analytics, CRM, Segmentation, Personalization, Promotions

  • Subject matter expert on All Data / Database technologies, Advanced Statistical Models / Data Science Techniques and Analytics Technology

  • Key thought partner for North American Analytics teams on Business Analytics and Analytics Automation / Marketing Measurement

  • Manages team of analysts /senior analysts responsible for individual projects

  • Builds new analytic capabilities for HBC by translating business needs into analytic problems and seeking out the data necessary through internal and external partnerships

  • Identifies and drives strategic priorities and provides best in-class support to Analytics teams by managing priorities through effective communication and business benefit estimation

  • Defines team vision and orchestrates projects, processes and cross-functional task forces to deliver meaningful outcomes in a global delivery setting

  • Prepares and delivers executive ready presentations highlighting insights and recommendations

 

As the Senior Manager, Marketing Analytics, you will:

  • Specifically, needs the following skillsets:

    • Programming: Proficiency with command-line statistical analysis software (e.g. SAS or R) or with a high-level programming language (e.g. C++, Java, Python, SQL, VB, etc), including familiarity with databases, website and app tagging, data maintenance, cleaning; knowledge of web analytics packages (e.g. Omniture, Coremetrics or Google Analytics)

    • Business Acumen: Proven ability to operationalize growth strategies through robust Test & Learn, and customizing data science outcomes to business ? recognizing the variability and complexity of business and store operations ? should be comfortable with ?80-20? output to drive meaningful, actionable business results.

    • Project Management: Strong attention to detail, willingness to wear multiple hats, building and tracking a work plan in a fast-based environment, working with Engineering and Product teams in AGILE environments to plan for and execute sound data tracking solutions

  • Calm and comfortable in ever-changing environment; results-driven with an ability to effectively multi-task in a fast-paced environment

  • Self-driven, curiosity and initiative, building and enriching new, rapidly growing tools & insights.

  • Inquisitive thinker, with the ability to continuously iterate to drive efficiencies in processes and effective in collaboration across cross-functional teams

 

How Often You May Travel:

  • As per business requirement
Your Life and Career at HBC:
  • Be part of a world-class team; work with an adventurous spirit; think and act like an owner-operator!
  • Exposure to rewarding career advancement opportunities, from IT to Human Resources, Merchandising to Finance.
  • A culture that promotes a healthy, fulfilling work/life balance

Job Qualifications

Thank you for your interest with HBC. We look forward to reviewing your application.

 

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment.