What This Position Is All About:
The successful candidate will
primarily focus on driving business results through the development and
execution of world class analytics designed to meet evolving business needs.
He/she will support HBC's strategies through the delivery of best of breed
campaign management, measurement of all-channel and cross banner marketing
promotions, the extraction of key analytical insights and by providing customer
centric recommendations. The scope of work spans across HBC banners and
includes both store and ecomm channels. The ability to think
strategically about customer and business challenges and proactively propose
solutions will be critical to their success. Forward thinking is the key
to this role as new technologies and opportunities present themselves.
Who You Are:
- Gather and translate business
requirements on key projects
- Effectively manage project assignments and documentation,
including establishing and communicating overall priority and defining project
scope, deliverables and timing. Communicate assignment status against goals
- Generate ad-hoc reporting/customer profiling and conduct customer
analysis based on various models and segmentation including demographic,
behavioral and migration trends to support various Hbc initiatives and
inquiries by extracting financial, demographic and sales history information
via HBC's customer database.
- Generate customer profiling analysis, campaign lists and post
campaign analysis in support of various marketing and other CRM initiatives.
- Develop and present clear and
comprehensive findings/recommendations to leadership on key initiatives.
You also have:
Master's degree, preferably in a quantitative field like Engineering, Economics,
Mathematics or Statistics.
to 5 years of overall analytics experience with at least 2 years in marketing
analytics and database marketing.
strong technical skills, including proficiency in some of the following areas:
SAS, R/Python, SQL, and Excel.
experience with Oracle, MS SQL, Teradata or other database products.
experience with Tableau, MicroStrategy or other business intelligence tools an
experience with Unica Campaign or other campaign management tools an asset.
of web analytics packages (e.g. Omniture, Core metrics or Google Analytics)
ability to wade through data and apply findings to business problems that
achieve incremental revenue and margin.
and/or business analysis experience.
in retail, financial, or other consumer based industries is an asset.
mathematical, written, and verbal communication skills.
As a Sr.Analyst, you will:
- Strategic Thinking Think strategically
by clearly anticipating future trends and consequences. Create clear and
compelling business plan and communicate effectively to cross-functional
- Drive for Results - Pushes self and others
to exceed goals and achieve breakthrough results. Recognizes the key
actions necessary to achieve results, establishes and communicates the
priorities to supervisor, demonstrates persistence in removing barriers to
achieving results, and encourages others to do the same.
- Business Acumen - Leverages business
judgment to shape strategy, based on understanding of operational, financial,
and organizational requirements and capabilities.
- Provide tracking of various customer campaigns to determine
success, as measured by response, ROI, or other business objectives of the
programs and maintain data for any longitudinal analysis.
- Integrate existing analytical tools (segmentations, models, etc.)
into analytical deliverables, analyze and interpret/manipulate data (customer
database, Teradata/Data-warehouse, 3rdparty) from disparate sources,
translate data findings and interpretation of business requirement into
- Subject matter expert on the data sources contained in the
customer database and how they can be leveraged to address business challenges
- Coordinate with internal IT department and provide instructions
upon any database maintenance and restructure.
- Participate in the strategic development of system capabilities
within advanced analytics and modeling, data mining and database marketing.
- Automate and streamline operational processes.
How Often You May Travel:
Your Life and Career at HBC:
- Be part of a
world-class team; work with an adventurous spirit; think and act like an
- Exposure to
rewarding career advancement opportunities, from IT to Human Resources,
Merchandising to Finance.
- A culture that
promotes a healthy, fulfilling work/life balance
Thank you for your interest with HBC. We look forward to reviewing your application.
HBC provides equal employment opportunities (EEO) to all employees and applicants for employment.